Privacy Policy
Last updated: February 2026
1. Who We Are
This website (brantfordareahomes.ca) is operated by The Conti Brothers, an independent real estate team of Alexander Conti, Adam Conti, and Adam Hicks, Sales Representatives with Royal LePage Brant Realty, Brokerage. Throughout this policy, "we", "us", and "our" refer to The Conti Brothers team and Royal LePage Brant Realty, Brokerage.
We are committed to protecting your privacy and the personal information you share with us, in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), Ontario's Trust in Real Estate Services Act, 2002 (TRESA), and the requirements of the Real Estate Council of Ontario (RECO).
2. What Information We Collect
We collect the following types of information from visitors and clients:
- Contact information: name, email address, phone number, mailing address
- Property preferences: areas of interest, price range, must-haves, timeline
- Chat and call interactions: messages exchanged with our website chat assistant, transcripts of phone calls placed or received through our system (these calls may be recorded for quality and follow-up)
- Listing activity: properties you save, favorite, or schedule showings for
- Website usage: IP address, browser type, pages visited, referring URL, time of visit (via standard web analytics)
3. How We Use Your Information
We use your information only for purposes you would reasonably expect, including:
- Responding to your inquiries about properties, neighborhoods, financing, or our services
- Sending you property listings, market updates, and follow-up communications you have opted into
- Scheduling appointments, showings, and meetings via email, phone, or Google Calendar invites
- Improving our website experience and the relevance of property matches
- Meeting our legal, regulatory, and brokerage compliance obligations
You can unsubscribe from non-essential communications at any time by clicking the unsubscribe link in any email, replying STOP to any text, or visiting your preferences page.
4. AI-Assisted Communications
Our website uses AI-assisted tools (chat assistant and voice assistant named "Lauren") to help respond quickly to inquiries on behalf of Alexander Conti. These tools may:
- Send and receive text messages with you
- Place outbound phone calls on our behalf to follow up on inquiries
- Send emails on our behalf
- Pass your conversation contents to our team for human follow-up
All AI-assisted communications are subject to this privacy policy. Phone calls placed or received through our system may be recorded for quality, training, and lead follow-up purposes. By engaging with our chat widget or accepting a phone call from our system, you consent to this recording. You may request a copy of any recording or transcript involving you by contacting us at the details below.
5. Who We Share Your Information With
We do not sell or rent your personal information. We share your information only with:
- Our brokerage: Royal LePage Brant Realty, Brokerage, for transaction and compliance purposes
- Service providers who help us operate our website, communications, and CRM, including: KVcore (CRM), Twilio (SMS and voice), ElevenLabs (text-to-speech), Anthropic Claude (AI assistant), Google (Calendar, OAuth), Resend (transactional email)
- Other professionals you authorize in your transaction (mortgage broker, lawyer, home inspector, etc.)
- Government or regulatory bodies when required by law or by RECO
6. Cookies and Tracking
Our website uses cookies and similar technologies to keep you signed in, remember your favorites, improve performance, and measure traffic. You can disable cookies in your browser, but some features of the site may not work properly. We do not use cookies to track you across other websites.
7. How We Protect Your Information
We use industry-standard security measures including TLS encryption for all data in transit, encrypted databases for stored personal information, and role-based access controls so only authorized team members can see your information. We retain your information only as long as needed for the purposes described above or as required by law.
8. Your Rights
Under PIPEDA, you have the right to:
- Access the personal information we hold about you
- Correct any inaccurate information
- Withdraw your consent and request deletion (subject to legal/regulatory retention requirements)
- File a complaint with the Office of the Privacy Commissioner of Canada at priv.gc.ca
9. Contact Us
To exercise any of your rights, ask a privacy question, or file a concern:
The Conti Brothers
Alexander Conti, Sales Representative
Royal LePage Brant Realty, Brokerage
10. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page indicates when the most recent change was made. We encourage you to review this policy periodically.
